CIMA E3 시험 개요:

CIMA E3 시험 요강 주제:

최신 CIMA Strategic Level Case Study Exam E3 무료샘플문제

1. YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P. Sales of YZ's products have decreased over the last
4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:

2. PQ is an international airline.
In accordance with Porter's Value Chain, select "Primary" or "Support" for each of the activities listed below:

3. The Board of a supermarket chain has decided that to compete more effectively against its competitors, it needs to change its strategy and pursue a differentiation-focus strategy. The Board's aim is to pursue differentiation to attract customers who have a higher disposable income and want to buy luxury food and other goods.
Which statements are valid for this differentiation-focus strategy?
Select ALL that apply.

A) The company will have to ensure that the food and other goods it supplies are of the best quality.
B) In a differentiation-focus strategy, there is no need to exploit other activities in the value chain if they are not visible to the customer.
C) If this strategy is adopted, the company should aim to offer better value than its competitors.
D) Using this strategy, the company will have the opportunity to promote goods that have previously underperformed.
E) Brand loyalty underpinning this strategy may fail if the cost differential between the price the company charges and that charged by its other competitors is too great.

4. You have been asked to advise a junior member of your team what qualities they should look for when identifying a coach or mentor to work with.
Place the qualities associated with effective coaching and mentoring next to the relevant statements below.

5. Company MM is wanting to build an out of town shopping complex. This will be located near a busy road which is surrounded by housing estates. MM has yet to obtain planning permission. It recognizes that unless it takes action, the local residents will object to MM's plans. As the Publicity Manager you have been asked to take over responsibility for Stakeholder Management.
Which of the following Stakeholder Management statements is NOT correct?

A) Stakeholder management is made more complicated for an Organization when individuals belong to more than one stakeholder group.
B) In measuring the satisfaction of stakeholder interests, Organizations should only focus on quantitative matters.
C) Organizations will have a variety of stakeholders each with differing attitudes to risk which can cause conflict.
D) Pressure groups have an interest in matters of public policy, but do not want to control the workings of government.

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