최신 CMA CPCM Category-Manager 무료샘플문제:
1. What does price elasticity measure in the context of pricing strategies?
A) How sensitive customer demand is to price changes
B) The impact of advertising on sales volume
C) The relationship between product quality and customer satisfaction
D) How seasonal trends affect customer demand
2. Which of the following is NOT an example of an assortment strategy?
A) Market Coverage Strategy
B) Broad Assortment Strategy
C) High Low Strategy
D) First to Market Strategy
3. What does the Pareto Principle, or the 80/20 Rule, imply in the context of category assortment?
A) All items contribute equally to total sales.
B) Most sales are derived from a small percentage of best-selling items.
C) The 80/20 Rule applies only to inventory management, not sales.
D) The majority of sales come from niche or specialty items.
4. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?
A) Advertising Dollars
B) Price Range
C) Consumer Usage
D) Product Type
5. Which of the following is a key benefit of using POS, loyalty, and market data in supply chain management?
A) Improves forecast accuracy and reduces stockouts
B) Reduces the need for monitoring supply chain KPIs
C) Ensures all SKUs are kept in stock at all times
D) Eliminates the need for supplier collaboration
질문과 대답:
| 질문 # 1 정답: A | 질문 # 2 정답: C | 질문 # 3 정답: B | 질문 # 4 정답: A | 질문 # 5 정답: A |
17 개 고객 리뷰
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